Here are some creative logos that I came across the other day that use imagery or a play on words to represent it. I think it is a more creative and eye catching way to make a logo work. The pendulum logo is a great example of this. It incorporates an old pen tip and slightly angled the inner part to look like a moving pendulum. The Rocket Golf idea is another example. The shape the two golf tees create leaves a rocket in the negative space.
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