The orignal packaging (left) new package created by me (right).
Front/side view
Side/back and top view
Side and front view
Package redesign for a class project. The objective of the project was to take an already exhisting package that was boring or poorly designed. I decided to redo the food colouring package because I thought it looked tacky and needed some major improvement. I started with the shape of the package and opted to have a square shape with holes at the top to show off the unique lids. The colour was the next thing I needed to focus on. I accidentally made the package black, which surprisingly worked out better than the white I originally had it. It made the neon colours of the rest of the package pop. The lines of the front and top of the package are to represent whiped cream and frosting, something I think food colouring is used the most for.
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