*Red Sea Beer

This is the beer bottle that I recently designed for a school project. The idea of the project was to design a new identity for a fictional brewery called Pilton. We could either keep their current name (Gusto) or create a new one. I decided to go with Red Sea, named after the colour of the beer. The company is a small one that creates a quality rich, foamy red coloured beer.

I liked the idea of using a transparent theme when creating my bottle/packaging. I wanted as much of the bottle to be showcased as possible. The bottles have been frosted so that the font is clear and shows off the repeated 'RED SEA" logo in the background. All of the information about the beer (size, alcohol volume, etc.) are on a label that covers the lid. The whole idea was to keep the beer very simple and classy so that it would appeal to the target audience. (25-50 year old male, who watches 1.5 hours of TV a day, reads a national newspaper, makes approx. $60,000 a year and drives a European style car.)

The carrier that it comes in also follows these characteristics. It's made out of recycled plastic and is only held together with gold gromets. A dark red colour is used in the logo to make it pop and is placed directly over where it would be on the bottle that lies behind it.